Energy drinks

Why do so many young people overuse Red Bull and similar beverages? (causal analysis) /(more stating than analysing) :P

"Do you want a "powerful rush of caffeine?” How about a "feeling of well-being” with "no crash and no jitters?” Maybe you’d like to down some Cocaine, "the world’s most dangerous energy supplement.”"
(Cocaine marketing)

Today there is a big market for energy drinks, usage varies from very low ages such as 8 and the customer base is between 8 and 20 year olds. There are less middle aged users, and very few old users (60+). The question is why are so many hooked on this relatively new product. There is perhaps many different reasons but the one I believe myself to see clearly is addiction.
Most people associate the word addiction with alcohol or drugs, but that association severely and inappropriately limits the extent of addiction in our society. A new general definition of addiction is needed. According to me and to many other psychologists grounds for an addiction are based when a person gets a repeated stimuli and reacts to it, this could be anything. In order to understand the cause of drug addiction, we must first understand what is required for human beings to be “happy”.

Carbonated Water, Dextrose, sukralose, Taurine, Caffeine, Guarana Seed Extract, those are the main ingredients in an energy drink, Water, Sugar, caffeine and Taurine. Some may think that ingredients such as Guarana Seed Extract must be healthy but this ingredient actually just adds caffeine to the drink as it naturally contains almost double the amount of caffeine compared to a coffee bean.

Taurine as an example is frequently found in energy drinks. Taurine, discovered in ox bile in Germany 1827, has not actually been proven to be energy-giving., This substance is also found in any general persons omnivore diet, so it’s not a uncommon energy giving substance as we are led to believe.

Caffeine and sugar are considered the most commonly used psychoactive drugs in the world. Caffeine or (trimethylxanthine) actually acts by suppressing neural activity and also by increasing blood flow through ought the body. The body reacts by “panicking” making the user abruptly more alert and aware. This substance will when regularly used will cause addiction both mentally as you feel the rush and crave it and physically giving withdrawal symptoms including headache, irritability, an inability to concentrate, drowsiness, insomnia and pain in the stomach. The amount of caffeine in energy drinks ranges from none to more than 100 mg per ounce, about nine times the caffeine content in a cup of coffee making this drink ever so addicting. Have you ever said or heard anyone saying that you or they can't function until their morning cup of coffee? That in itself is proof of the big psychological and physical effects of caffeine.

Sugar in itself has big effects on your mind. Sugar perhaps needs no introduction, the highs and lows of sugar usage are a great base for psychological addiction. There are many that feel addicted to food, feeling very low or irritable when not eating regularly. This in truth is an effect of the sugar levels in your blood unable to keep on a constant level, sugar affecting your Glucagon and Insulin levels messing with the bodys energy intake/output and blood sugar levels.

There is also the placebo effect. Rather than having real medical value, a user may still improve or feel like he is improving merely because their expectation to do so is so strong. This cuold for example be the case with Guarana, -do you know what it is?, -no bu I'm sure it's good for me

The question is not how younger people could get so hooked on this substance, the question is how they can stay away from it.